DUBAI: Switzerland Tourism has named Saudi actor Aseel Omran as its brand ambassador for Saudi Arabia and the Gulf countries in 2025.
The partnership was signed at the Raffles Palm Hotel in Dubai, with key figures from Switzerland Tourism, including regional director Livio Goetz, in attendance. Omran, a prominent actress in the region, will promote Swiss tourism through visits to cities like Zurich, Geneva, and Interlaken, alongside advertising campaigns and events.
The collaboration aims to boost tourism in Switzerland across the Gulf region.
